Most of what I build sits behind a login. CRMs, HR systems, trader dashboards, the tools people have open all day. I’ve been at it for 7 years, mostly Laravel and Vue. Days are at SwishTag, a Shopify Plus agency, on white-label apps and an AI chatbot. The rest of my hours go into TourHub, which is mine and the one thing here that’s fully public. Think Skyscanner, but for tours.
Most of my work is internal software, the kind staff live in all day. Nobody cares about a nice animation when they’re trying to close a rota before they go home. The rest is public-facing: storefronts, marketplaces, and the SEO that gets people to them.
Laravel and PHP. This is where most of my time goes.
Vue 3 with Inertia, and React when a project calls for it.
Shopify apps, WordPress sites, and OpenAI on top of them.
Seven I can show. Most of the rest sit behind an NDA, or a login I no longer have. All of them shipped, and were in production the last time I had eyes on them.
Pakistan’s tours in one place, so you can actually compare them. Dates and real prices in Rupees, side by side. Roughly 4,000 tours from 200 operators so far.
A promotional products platform built on Shopify. Decorators and suppliers run production, orders, punchout catalogues and print on demand through it. I built the AI chatbot that answers order and product questions, and the white-label Shopify apps for their clients.
You put in your registration and a few details about the car, and it comes back with a valuation. Then you send photos and paperwork through the portal, or over WhatsApp or email if you’d rather, and it gets you in front of buyers.
Where traders manage their vehicles, bids and purchases, and dig back through what they’ve bought before. New stock and updates on anything they’re watching go out by email and WhatsApp, so they don’t have to sit refreshing the page.
This one I built from nothing. Attendance, breaks, holidays, shift rotas, a company wiki, notifications that go to everyone. Profiles and feedback too, and the driver side of it as well. It’s not the kind of thing anyone puts in a portfolio, but HR used it every single day.
It watches every auxiliary and third-party service the business depends on, and logs the lot. Support should find out something’s down from the dashboard, not from a customer ringing in to tell them.
A parental control app. Location, internet use, phone logs, app blocking, geo-fencing, all of it feeding live back to the parent app. I ran the full revamp, which meant the interface and the security both got pulled apart and rebuilt.
“I had the privilege of learning Laravel, React, and Shopify app development under the mentorship of ZMJ, and I can confidently say that he is one of the most brilliant and generous individuals I’ve had the pleasure to work with. His depth of knowledge in these technologies is impressive, but what truly sets him apart is his ability to teach and inspire. ZMJ has a rare talent for breaking down complex concepts into digestible pieces, making the learning process not only easier but enjoyable. His patience, guidance, and hands-on approach significantly shortened my learning curve, and I wouldn’t be where I am today without his support. If you’re looking for someone who is not only an expert in problem solving, coding skill but also a kind and encouraging mentor, ZMJ is your person. I highly recommend him to anyone seeking to grow both professionally and personally.”
“I’m incredibly impressed by Zille Muhammad’s professionalism, dependability and expertise. His unapologetic confidence and competence in his field make him stand out. He approached the project with a level of expertise that inspired trust and confidence in his abilities from the moment we started working together. Zille consistently showed that he was dedicated to producing excellent results. He paid close attention to my requests, was proactive in seeking clarifications and always made sure he understood the requirements clearly. I would, without a doubt, recommend Zille to anyone looking for a skilled and reliable expert for any projects involving Laravel PHP, JavaScript or web development in general.”
“I have worked with him for over 1 year and I can confidently say that he is one of the intellects that Pakistan has created and should cash in every way and form! Zille Muhammad has a hands-on grip on technical knowledge and he has assisted me whenever and however I needed help. I still reach out to Zille Muhammad whenever I am STUCK with technical stuff. This is an appreciation post for you Sir! If you all, need a man who has 360-degree knowledge of development, Zille Muhammad is your guy!”
“Zille Muhammad Jafary was not just a Team Lead to me at YumyApps (Pvt) Ltd. but also a great Mentor who played an important role in my growth as a developer and as a professional. His problem-solving approach and focus on writing optimized code was always outstanding. His ability to explain complex topics in a clear and concise manner was exceptional. He’s a Master Debugger for me. I always admired his passion and dedication to his work which also holds a deep impact on me as well. He’s truly a team player; despite his workload, he demonstrated his true dedication to helping other developers. It’ll be a great gain for any company who has this Gem in their team.”
“Zille Muhammad is a highly skilled Laravel developer whom I have had the pleasure of working with closely at Yumyapps pvt ltd. I would like to express my utmost confidence in his abilities and I wholeheartedly recommend him as a Laravel developer. Their technical expertise, dedication, and collaborative nature make them a valuable asset to any development team.”
“Zille Muhammad is my university batchmate but was a senior of mine at YumyApps maybe because he started working early but by the time I got there he was a senior and was the one who recommended me there. Although we worked in different department, professionally he was a delight. Everyone was a fan, including me and lastly this was the only time standups were fun, never before, never after, thank you for that and best of luck to you!”
“He was a quick learner and fit in real quick in the company. And until this day, I haven’t met anyone who goes out of his way to protect his teammates and does more than he’s asked to do. Hats off to you boy.”
“It is my pleasure to wholeheartedly recommend Zille for his exceptional professionalism and unwavering dedication. Throughout his time during Degree program, Zille consistently demonstrated a level of commitment to his study that truly sets him apart. His approach to Assignments/Projects was consistently thorough and focused, and he exhibited a high degree of responsibilities. It is with pleasure that I recommend Zille for any opportunity that comes his way.”
These didn’t come from a book. They came from leading teams and then having to live with what I shipped afterwards.
An inspector standing in a yard, an admin closing a rota, an operator trying to list a tour. They’re the ones I picture, and the ones I go back and ask.
Roles and permissions, audit trails, queues, invoices, payment states. None of it’s fun and none of it demos well. But it’s what decides whether anyone still trusts the thing in year three.
Setting up CI/CD with Jenkins, Docker and Kubernetes at SwishTag took downtime down by 30%. I’d rather spend a week on the pipeline than keep losing hours to deploys that go sideways.
I’ve mentored juniors at YumyApps, iCashCars and SwishTag. Onboarding got quicker and code quality went up 15%. Being the only person who understands a system just leaves a problem for whoever comes after you.
First proper job was YumyApps, in October 2019, as a PHP developer. Most of those two years went into revamping a parental control app and building product management tools.
Then iCashCars for nearly two years, full stack, across their CRM, CMS, HRM and customer portals.
Since September 2023 I’ve been at SwishTag, a Shopify Plus agency, doing white-label Shopify apps and an OpenAI chatbot.
Everything left over goes into TourHub. Tour prices here were scattered across a couple of hundred operator sites with no way to compare like for like, so I put them all in one place. Roughly 4,000 tours, updated daily. Still just me on it.
Tell me what it is and roughly when you need it. If I’m not the right person for it I’ll say so, and usually know someone who is.